Tuesday, November 19, 2013

Beyond Facebook - 5 Ways to Market Your Book that You're Probably Missing




Hi everyone!
Today we have a guest blog by author Deborah A. Bailey. She's sharing some practical advice on how to market your book. Expanding your promotional efforts through blogs and other social media helps get your book into the hands of readers.

Be sure to check out Deborah's author bio at the end of the post to learn more about her. Visit Amazon to order a copy of her latest fiction novel, Hathor Legacy Outcast (available in Kindle and paperback).


Beyond Facebook - 5 Ways to Market Your Book that You're Probably Missing

Book marketing is a major challenge.

Are you following the crowd and focusing on the "big 3" social media sites: Facebook, Twitter and LinkedIn? Are you trying to set up book signings? Or are you sending out emails to friends and family asking them to buy your book?

If you're doing any of these, are they working for you? If so, great! But if not, here are some other options to consider.

1. Blogs  - Social media did not diminish the importance of blogging, so don't miss out on using a blog to build your readership. How? Start your own blog, guest post on other blogs, use virtual tours to promote your book on several blogs over a week or month.

I'll give you an example of how effective blogs are. My Secrets of Success blog was created in 2008. I accept guest posts on topics of interest to women entrepreneurs. Due to the informative content I've featured over the years, my blog has been linked to from publications such as the NY Times, Entrepreneur magazine and Alltop.com. These free mentions promote me and my books to readers beyond my blog.

2. Amazon.com author pages - If your book is on Amazon, don't neglect your author page. It's another opportunity to promote your website, your book signings, other books and products, your blog and social media links. You can also track book sales down to the geographic location. My author page on Amazon.com has links to my Twitter feed and shows posts from my blog.

3. Classes - If you have experience to share, why not present classes online or in-person? Are you an expert on a specific topic, or do you have tips and tricks that other writers are looking for? If so, you can share your expertise while you promote yourself as an author. I've given a few fiction writing classes for a local library. It turned out to be a great experience because the class the participants enjoyed it so much that they ended up forming their own writing group. The group meets regularly at the library and has been going strong for over two years now.

4. Articles - Find blogs that cater to the audience you want to reach, and query for their guidelines. Submitting articles is a way to increase your audience without having to physically be in multiple places at once. Include links to where your book can be found and a link back to your website. Trade blog posts with other writers who have blogs. (Like now!)

5. Internet radio - on my internet radio show, Women Entrepreneurs Radio, I interview many author entrepreneurs. It's a great way to connect with a different audience. An added benefit is you get to talk about your book and discuss other topics you're passionate about. It's a quick way to form a lasting connection with listeners who may also become readers for your book.

Instead of following the crowd - and getting lost in the stampede - find a way to stand out by taking less-traveled marketing roads to get your books into the hands of your ideal readers.

 
About the Author:
In addition to her fiction work, Deborah A. Bailey is author of the books, “Think Like an Entrepreneur: Transforming Your Career and Taking Charge of Your Life” and “Think Like an Entrepreneur: What You Need to Consider Before You Write a Business Plan.” She's also the creator and host of Women Entrepreneurs Radio, a weekly internet talk show. 

Her short stories have won awards from the Philadelphia Writers’ Conference and her work has been published in US1 Magazine and the Sun. She recently published a short story collection, Electric Dreams: Seven Futuristic Tales available on Amazon.com. Visit Deborah's book blog for tips on writing and book marketing. http://www.BrightStreetBooks.com.


Monday, November 11, 2013

New Year, New Writing Goals - Get Motivated!




Hi everyone!

It’s that time of year again... The Halloween decorations are packed away (boo!!) and the “holiday” music and “shop now” commercials are everywhere. Do you find yourself looking at the calendar and wondering “How is it already November? What did I accomplish all year?” If so, now is a good time to look back at what you achieved this year and start planning for next year.

Perhaps you took some time off from writing this year and want to get back in the swing of things. Or maybe this year you didn’t focus on marketing as much as you wanted. Evaluating your writing goals for next year and setting reasonable action steps now will help you get on target for 2014.

Everyone’s writing career and goals are different. Think about what you want for you. If you write magazine articles, are there any major publications you’re targeting? Start brainstorming ideas now, make a list of places to send queries, and check out their sites for their latest submission guidelines. (It’s also time to be thinking 3-6 months ahead and plan those summer stories!)

Write fiction? Have you explored new publications and markets? If you’re published in one genre, are you going to expand your horizons and write a different type of story? Is the writing part going fine, but you need to develop your online profile and/or marketing? Spend some time exploring writing-related websites and blogs, Yahoo Groups, social media groups, and advertising opportunities for your work.  Are your blog, website, newsletter, and author page(s) up to date or should they get a refresh for the new year? 

The end of the year is also a good time to do some simple “housecleaning” and organizing. Go through old writing guidelines and throw out (or delete) one that are outdated or not for you. Update your writing resume (you do have one, right?), and back up your files! Spend some time targeting your goals now, and you’ll be on your way to success as 2014 dawns.

So what’s on my agenda for 2014? A paperback anthology of three erotic historical romances (A Midsummer Night's Delights, A Midwinter Night's Delights, and Ultimate Night's Delights, a new historical from Medallion Press (Dangerous Indenture) is coming out in the spring, and I’m writing a new paranormal romance, guest blogging, and doing interviews. www.KelliWilkins.com and in my newsletter. And if you haven't signed up for my newsletter, Kelli's Quill, now is the perfect time - it has a great new format.
Stay tuned for updates on my site

Happy Reading!
Kelli

Sunday, November 3, 2013

Become a Better Writer in THREE Simple Steps


Hi everyone! Happy November!

Today we have a guest blog by author Deborah A. Bailey. She's sharing some practical advice on how to be a better writer in three easy steps. These tips are perfect for anyone just starting out in their writing career and are also great 'refreshers' for those of us who have been writing for a while.

Be sure to check out Deborah's author bio at the end of the post to learn more about her. Visit Amazon to order a copy of her latest fiction novel, Hathor Legacy Outcast (available in Kindle and paperback).




Become a Better Writer in THREE Simple Steps

Does it take you a long time to get the words on the page? There is an easier way to write and be more creative!

Step 1 - Write
It's hard to be creative if you're editing at the same time. When you begin your writing project don't think about word choices or punctuation. Just write. Don't read your work. Just write. It will be difficult at first because you will be tempted to make changes. Resist the temptation! Just write. You'll find that thoughts and ideas start flowing once you stop editing.

Step 2 - Edit
Read through your work, then mark the parts you want to change or revise. Focus in on the paragraphs, sentences and words that need revision. Get more specific with each round of edits. Read the piece again, then focus in on specific passages, sentences and paragraphs that you want to shape up. When you're finished, read the entire piece again.

Step 3 - Listen
Satisfied with your changes? Read your work out loud so that you'll be more likely to catch missing words, incorrect tenses or repetitive phrases. It will also allow you to catch places where perhaps a word can be changed to a more appropriate one, or a sentence can be reworked so that it flows better. Make additional revisions and read it again.

If time permits, put your work away for another day or two. Give yourself some distance from the work, so when you read it again you'll be less likely to be filling in words or meanings that aren't there. You'll be able to see it as though you were reading it for the first time. If possible have someone else read it and give you feedback.

Allow yourself to write whatever comes to mind without editing. Let your ideas flow and you'll see how easy it is to get your words on the page!
 

 About the Author:


In addition to her fiction work, Deborah A. Bailey is author of the books, “Think Like an Entrepreneur: Transforming Your Career and Taking Charge of Your Life” and “Think Like an Entrepreneur: What You Need to Consider Before You Write a Business Plan.” She's also the creator and host of Women Entrepreneurs Radio, a weekly internet talk show. 

Her short stories have won awards from the Philadelphia Writers’ Conference and her work has been published in US1 Magazine and the Sun. She recently published a short story collection, Electric Dreams: Seven Futuristic Tales available on Amazon.com. Visit Deborah's book blog for tips on writing and book marketing. http://www.BrightStreetBooks.com.